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Token marketing plays a critical role in ICO success because no matter how innovative your product is, without visibility and user trust, it won’t reach investors. Effective marketing builds hype, educates the community, and positions your token as a valuable investment. ICOs need to be marketed across multiple channels like Twitter, Telegram, Reddit, and industry blogs. The goal is to spark conversations, generate leads, and secure early adopters. Additionally, smart marketing helps meet regulatory expectations by promoting responsibly and ethically.

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