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Airdrop marketing is a promotional strategy used by blockchain and crypto projects to distribute free tokens to users. This creates buzz, boosts awareness, and drives user engagement. Unlike traditional marketing, airdrops incentivize participation by rewarding users for completing tasks like social shares, sign-ups, or wallet connections. It's cost-effective, viral, and perfect for early-stage token adoption. Most successful Web3 projects use airdrop marketing to build loyal communities.
source: https://www.blockchainappfactory.com/airdrop-marketing
Token marketing plays a critical role in ICO success because no matter how innovative your product is, without visibility and user trust, it won’t reach investors. Effective marketing builds hype, educates the community, and positions your token as a valuable investment. ICOs need to be marketed across multiple channels like Twitter, Telegram, Reddit, and industry blogs. The goal is to spark conversations, generate leads, and secure early adopters. Additionally, smart marketing helps meet regulatory expectations by promoting responsibly and ethically.
source: https://www.blockchainappfactory.com/to … g-services
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