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Summer 2025 Travel in Columbia: Why Hotel Prices May Rise

Columbia’s tourism market is recovering, and hotel rates could climb in summer 2025. According to HotelMatrix, occupancy in 2024 rose from 26% to 34%, while average daily rates increased nearly 10%.

Why the price jump?

Low demand in winter and spring forces hotels to make up losses in summer.

Pricing strategies don’t always match demand, leading to higher rates.

Competition from Charleston and Greenville keeps pressure on Columbia hotels.

Traveler tips:
Book early, compare prices, and look for early-bird discounts to save on your Columbia stay.
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